Qiddiya is an ambitious project aimed at creating a vast entertainment city in Saudi Arabia, spearheaded by Crown Prince Mohammad bin Salman. This initiative is intended to diversify the country's economy and provide recreational and cultural opportunities for residents and tourists.

The urban design for Qiddiya is a key aspect of this endeavor. It encompasses various elements like architectural designs, infrastructure planning, and landscaping to create a modern and vibrant city. The goal is to develop a world-class entertainment destination with attractions such as theme parks, sports facilities, cultural centers, and other entertainment options.

This initiative aligns with the broader Vision 2030 plan, which aims to reduce Saudi Arabia's dependence on oil and boost its tourism and leisure sectors. The Crown Prince has been actively involved in promoting this project as part of the country's efforts to diversify its economy and enhance its global image.